B. B. A.

Majors

  • Holistic development through multidisciplinary learning
  • Indian business perspective and environment as a part of the program design.
  • Leadership development program as a part of pedagogy
  • Building Individual Core Competency through Industry Immersion
  • Developing Aspirational Business Leaders
  • Progressive approach: Learning To know, To Understand, To Execute, and To be the Leader
  • Industry Curated Curriculum: Design, delivery, and evaluation.
  • Experiential learning – Industry Immersion and on-the-job training.
  • Indian perspectives & International business models exposure for the ideal business
  • Learning with the financial incentive
  • CEO – Committed Employability Outcome.

A basket of courses (credits ranging from 1 to 4) shall be available to the students to choose from in Semester III and Semester IV. Based on the choice and credit fulfilment requirement, students may choose courses in each semester. Following is the list of indicative open elective courses.

  • Understanding Indian Civilization
  • Politics & Business
  • Game Theory
  • Economics of Startups
  • Design Thinking
  • Essentials of psychology
  • Change Management

Course Structure

Course Matrix

Foundation Courses16
Competence Courses16
Open Elective Courses08
Discipline Core Courses68
Project Work08
On-the-Job Training48
Total164

 

Semester I
CourseCredit
Foundation Course I4
Competence Course I3
Competence Course II3
Fundamentals of Managerial Practices3
Fundamentals of Accounting3
Economics for Managers4
Total20

 

Semester II
CourseCredit
Foundation Course II4
Competence Course III3
Competence Course IV3
Managerial Effectiveness3
Fundamentals of Marketing3
Managerial Communication4
Total20

 

Semester III
CourseCredit
Foundation Course III4
Open Elective I4
Elective I4
Elective II4
Elective III4
Elective IV4
Total24
 

 

Semester IV
CourseCredit
Foundation Course IV4
Open Elective II4
Elective V4
Elective VI4
Elective VII4
Elective VIII4
Total24

 

Semester V
Statistics for Decision making4
Competence Course V2
On the Job Training12
Total18

 

Semester VI
Essentials of Research4
Competence Course VI2
On the Job Training12
Total18

 

Semester VII
Operations Research4
Project4
On the Job Training12
Total20

 

Semester VIII
Strategic Management4
Project4
On the Job Training12
Total20

Semester I Course Description

Fundamentals of Managerial PracticesThe course offers a glimpse into the art and science of management.

Fundamentals of Accounting – The principles of cash and financial management is the life blood of business; this course offers fundamental understanding of cash & fund flow analysis.

Economics for ManagersEconomics is a science of optimization and explains the principles of resource allocation.

 

Semester II Course Description

Managerial Effectivenessthe course deals with behaviour aspects and organization culture in developing managerial effectiveness.

Fundamentals of Marketing – The course deals with the principles and practices of marketing with the most contemporary development and case studies

Managerial Communication – The nature and importance of communication in management is examined with experiential learning.

Note

  1. The students shall work on 2 projects one in semester VII and semester VIII each. The topic for the projects shall be decided under the supervision of the university mentor and the industry mentor based on the sector they are working and area of functional specialization.
  2. The courses offered in the semester V to Semester VIII shall be in the online/hybrid/ workshop mode. The notification for the same shall be issued from time to time.

Electives

Majors Offered

The majors offered are sector specific as the students shall undergo on-the-job training in one of the sectors of his/her choice. The sector specific majors are as follows.

  • Retail Management
  • Banking, Financial Services & Insurance
  • Manufacturing
  • IT Enabled Services

Minors/Electives

A student shall choose elective courses based on his/her choice of major. A basket of courses (credit ranging from 1 to 4) shall be available to the students to choose from in Semester III and Semester IV. Based on the choice and credit fulfilment requirement, student may choose courses in each semester.

The indicative list of the Elective courses offered is given below.

 

Semester III (Elective Courses)

RetailBanking, Financial Services & InsuranceManufacturingIT Enabled Services
1. Business-to-Consumer Market

2. Listening to Consumer

3. Logistics Management

4. Employee Engagement

5. Intrapreneurship

6. Legal Environment for Human Capital Management

7. Service Quality Management

8. Warehouse Management

 

1. Listening to Consumer

2. Banking Operations

3. Financial Markets and Institutions

4. Intrapreneurship

5. Financial Service Management

6. Understanding Investor Psychology

7. Personal Financial Management

8. Insurance

1. Business-to-Business Market

2. Supply Chain & Logistics Management

3. Employee Engagement

4. Intrapreneurship

5. Legal Environment for Human Capital Management

6. Organization Behaviour

7. Lean Management

8. AI Enabled quality systems.

 

 

 

 

1. Innovation Marketing

2. Managing Diversity in the organization

3. Performance Appraisal & Reward

4. Employee Engagement

5. Intrapreneurship

6. Learning & Development

7. Art of Counselling

8. Managing Stress

 

 

Semester IV (Elective Courses)

RetailBanking, Financial Services & InsuranceManufacturingIT Enabled Services
1. Public Policy, Law & Business

2. Individualised Marketing

3. Journey of Product to Brand

4. New Age Marketing

5. People Management & Leadership

6. Conflict Management & Resolution

7. Marketing Modelling through Simulation

8. Block Chain

 

1.Fintech

2. Investment Portfolio Management

3. Deep Learning

4. Block Chain

5. Journey of Product to Brand

6. Creating value for the consumer

7. New Age Marketing

8. Managing Stress

 

1. Public Policy, Law & Business

2. Creating value for the consumer

3. New Age Marketing

4. Project Management

5. Lean Management

6. Legal Compliance for Business

7. Block Chain

8. Understanding profitability for Business

 

 

 

1. Leading the organization

2. People Management & Leadership

3. Conflict Management & Resolution

4. Organization Development

5. Project Management for IT Projects

6. Business Intelligence

7. Deep Learning

8. Block Chain