A Bachelor of Business Administration (BBA) with specializations in International Business, Data Analytics, Services Management, Startup and Innovation, and Digital Enterprise Management prepares students for the dynamic global market. Specifically,
- International Business would focus on global trade, foreign markets, and cross-border strategies.
- Data Analytics would equip students with skills to interpret business data for strategic decision-making.
- Services Management would emphasize customer experience, service operations, and quality management.
- Startup and Innovation would foster entrepreneurial thinking, helping students develop and scale new business ideas.
- Digital Enterprise Management would integrate technology with business, covering digital marketing, e-commerce, and AI-driven solutions.
This multidisciplinary BBA program provides a strong foundation in business principles while offering specialized knowledge in key emerging fields. It prepares graduates for leadership roles, equipping them with analytical, strategic, and digital skills essential for success in today’s fast-evolving business environment.Upon successful completion of the program, graduates may also choose to pursue further studies, Master of Business Administration (MBA)
Eligibility Criteria
Candidates must meet the following criteria to be eligible for the program
- The candidate should have completed 10+2 or an equivalent examination from a recognized board.
- The candidate must have achieved a minimum aggregate score of 50% (or 45% for SC/ST/PH candidates) in the 10+2 or equivalent examination.
- The candidate must take and successfully pass the Chanakya University Pravesha Pareeksha (CUPP) entrance examination.
Chanakya Edge
- Deep knowledge in commerce and management concepts
- Options to study minors in other domains (e.g., biosciences, entrepreneurship etc.)
- Industrial visits aligned with courses
Programme Highlights
- Focus on Indian Knowledge Systems (IKS)
- Hands-on project-based learning
- SEVA (Social/ Rural Immersion)
- Business leaders as faculty
- Strong emphasis on business ethics
- Internships
Programme Structure
Chanakya Foundation Courses
Basket | 3-year credits | 4-year credits | Particulars |
| Language and Communication (English) | 8 | 8 | English communication courses with students streamed into a basic and an advanced level |
| Language and Communication (Indian Language) | 8 | 8 | Indian language courses with the following options:
(Students can earn additional credits of Indian language courses using MOOC platforms) |
| India Orientation | 8 | 8 | Two baskets of Courses; one from each basket
|
| Life Skills | 10 | 20 | Consists of the following baskets, where students do not pick up more than one course from each basket
Or, Data and Digital Literacy (Pre-identified MOOCs) (4 credits)
(Students opting for a 3-year exit should complete baskets 1 and 2 minimally) |
| LBC | 2 | 4 | 1 credit is 45 hours. Typically includes hands-on experiential learning |
| Chanakya Studios | 2 | 4 | (Optional Basket in lieu of Life Skills credits) |
| Total | 36 | 48 |
NO | Courses of 1st Semester |
1 | English Communication |
2 | One Indian Language |
3 | Indian orientation or Life Skill |
4 | Accounting for Business |
5 | Business Economics |
6 | Management & Behavioral Process |
NO | Courses of 2nd Semester |
1 | English Communication |
2 | One Indian Language |
3 | Indian orientation or Life Skill |
4 | Legal Aspects of Business |
5 | Financial Markets and Institutions |
6 |
First two semesters are common for all the students of BBA and after second semester they can choose their domain specialization.
Specializations
Following are the courses students will need to study as part of their specialization
No. | International Business |
1 | Global business environment |
2 | International Marketing |
3 | International Financial Management |
4 | International Trade and Documentation |
5 | International Supply Chain and Logistics |
6 | International HRM |
7 | International Business Law |
8 | Managing Cultural Diversity |
9 | India’s Globalization Policy |
NO | Startup and Innovation |
1 | Business Opportunity Analysis |
2 | Design Thinking |
3 | Making a Business Plan |
4 | The Start-up Ecosystem |
5 | Entrepreneurial mindset and Leading a Team |
6 | Entrepreneurial Finance |
7 | Compliances for Start-ups |
8 | Networking for Entrepreneurship |
9 | Building Lean Start-ups |
NO | Business Analytics |
1 | Introduction to Business Analytics |
2 | Foundations of Data Science |
3 | Descriptive Analytics |
4 | Prescriptive Analytics |
5 | Predictive Analytics |
6 | Big Data (Mining and warehousing) |
7 | Managing Data Privacy |
8 | “R” and Analytics |
9 | Cyber Security and Risk Management |
NO | Data Enterprise Management |
1 | Introduction to Business Analytics |
2 | Foundations of Data Science |
3 | Technology Tools for Digital Business |
4 | Customer Relationship Management |
5 | Social Media Management |
6 | Project Management for Digital Enterprises |
7 | Managing Data Privacy |
8 | Cyber Security and Risk Management |
9 | User Experience and Design Thinking |
NO | Data Enterprise Management |
1 | Introduction to Business Analytics |
2 | Foundations of Data Science |
3 | Technology Tools for Digital Business |
4 | Customer Relationship Management |
5 | Social Media Management |
6 | Project Management for Digital Enterprises |
7 | Managing Data Privacy |
8 | Cyber Security and Risk Management |
9 | User Experience and Design Thinking |
NO | Services Management |
1 | Introduction to Service Industry |
2 | Building Service Brands |
3 | Service Operations Management |
4 | Customer Relationship Management |
5 | Innovation for Service Design |
6 | Service Quality Management |
7 | Financial Services |
8 | Pricing and Costing of Services |
9 | Service Management and Leadership |
School Core Courses
In addition to the foundation and specialization courses, students must study the following 14 core courses
No | Course |
1 | Accounting for Business |
2 | Business Economics |
3 | Management & Behavioral Process |
4 | Legal Aspects of Business |
5 | Financial Markets and Institutions |
6 | Marketing Management |
7 | Quantitative techniques for business decision |
8 | Operations Management |
9 | Management of Human Resources |
10 | Corporate Finance |
11 | Direct and Indirect taxes |
12 | Business research |
13 | Strategic management and Business Ethics. |
14 | Environment sustainability and governance |
Minor Courses
Along with the above mentioned course students must study the eight minor courses also.
Career Opportunities
A BBA with specializations in International Business, Data Analytics, Services Management, Start-up and Innovation, and Digital Enterprise Management opens diverse career opportunities across industries.
Career Aspects
- International Business: Global trade specialist, export-import manager, international marketing executive, or business development manager in multinational corporations.
- Data Analytics: Business analyst, data consultant, market research analyst, or financial analyst in data-driven industries.
- Services Management: Operations manager, customer experience strategist, hospitality manager, or service quality consultant.
- Start-up and Innovation: Entrepreneur, start-up consultant, venture capital associate, or innovation strategist in emerging businesses.
- Digital Enterprise Management: Digital marketing manager, e-commerce strategist, IT business analyst, or digital transformation consultant.
Graduates can work in corporate firms, startups, consulting agencies, or government sectors, or even launch their own ventures. The program equips students with analytical, strategic, and technological skills to thrive in modern business environments.
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