India boasts one of the oldest continued civilisations. It uses its rich cultural heritage to advance its soft power diplomacy and enhance global influence. By influence, we mean collaboration, mutual respect for each other’s sovereignty, and global peace, not coercion.
According to archaeological and textual evidence, Indian civilisation dates back at least 8,000 years. DNA studies from the Harappan site of Rakhigarhi (5500–1900 BCE) in the Saraswati river basin confirm continuous occupation through the Early to Mature Harappan periods.
Indian rock art is even older, with some paintings dated between 10,000 and 40,000 years ago. Evidence suggests that human presence has existed at Bhimbetka, a UNESCO World Heritage site, from as early as 100,000 BCE to 1000 AD.
BA Hons courses in Political Science and International Relations at Chanakya University provide a deeper understanding of India’s cultural heritage and how it helps form diplomatic strategies. Explore the website, learn from the best, and become the best version of yourself.
Fostering historical and cultural legacy, India strategically implements diplomatic initiatives to enhance goodwill, mature global standing on key issues (Russia-Ukraine War, Israel-Gaza Conflict, etc.), and voice on global high tables like IMF, UNSC, UNGA, and others. But how exactly does India weave its cultural tapestry into its foreign policy objectives?
Let’s explore.
Beyond Politics: Building Bridges Through Shared Experiences
Yoga and Ayurveda: Wellness as a Global Language
Yoga and Ayurveda are perhaps India’s most successful and impactful cultural exports to the world. The word yoga, mentioned in the Rig Veda and dating back to around 5,000 years, originated in the Indian peninsula. It is among the six schools of principles in Hinduism and a core part of Buddhist philosophy.
On 11 December 2014, the UNGA (United Nations General Assembly) recognised its universal appeal and designated 21 June as the International Day of Yoga. This was a remarkable cultural and diplomatic win for India. Since then, Yoga and Ayurveda have transcended borders and reached over 135 countries, generating immense goodwill and positive relationships.
According to the Ministry of AYUSH, the Brahma Kumaris Institute celebrated International Day of Yoga 2024 in 140 countries through 9000 centres.
Arts, Festivals, and the ICCR
The Ministry of Culture implements the “Global Engagement Scheme” to promote India’s cultural heritage globally and enhance our image. Administered through Indian Missions globally, India conducts its cultural diplomacy under the following banners;
- Festivals of India
- Grant in Aid to Indo-Foreign Friendships Cultural Societies
- Universalisation of Traditional Indian Knowledge Systems (short and specialised courses on traditional Indian knowledge)
Leading private universities in India, like Chanakya University, conduct seminars, guest lectures, and other experiential activities to update students about trends and tactics in diplomacy.
Global Reach of Indian Cinema
Indian regional cinema and Bollywood are excellent tools for expanding Indian cultural values and traditions on global shores. In 2024, around 339 Indian movies were released in over 90 countries worldwide. Film and music tours of celebrities and participation in award shows like the Oscars, Cannes, etc., work as instruments of Indian cultural diplomacy.
Education as an Attraction
The revival of Nalanda University was supported by 17 countries. South Asian University (SAU) was established by eight SAARC member countries. Foreign universities are opening campuses in Indian cities like Gurugram, Bengaluru, and Hyderabad. India is utilising education as a bridge among nations and promoting its own culture and heritage.
Leveraging Diaspora
Around 35.4 million Indians (PIOs and NRIs) live abroad. These informal cultural ambassadors share festivals, traditions, cuisine, values, and more. Events like Pravasi Bharatiya Divas actively engage this vibrant diaspora and encourage their participation to promote India’s image and influence on the global stage.
The Road Ahead
India continues to strategically showcase its unique blend of ancient wisdom and modern dynamism—from Yoga and the entertainment industry to tech services and democratic values—weaving a compelling narrative on the world stage, translating cultural richness into tangible global influence.
BA International Relations and BA Political Science courses at premier institutions like Chanakya University prepare you for the evolving and challenging landscape of diplomacy and browse flourishing career avenues. Explore and apply now.
Reference Links
- Https://artsandculture.google.com/story/explore-the-ancient-roots-of-yoga/ywwbrdl92cpujg?Hl=en
- Https://ayush.gov.in/#!/idy2024
- Https://pib.gov.in/pressreleasepage.aspx?PRID=2115745#:~:text=ICCR%20effectively%20leverages%20social%20media,to%20ICCR’s%20activities%20and%20initiatives
- Https://www.mea.gov.in/population-of-overseas-indians.htm