The symphony breathes through each distinct note: art and craft, food, yoga and ayurveda, entertainment industry, academic exchanges, and collaborations. All of them contribute to realising India’s diplomatic efforts through cultural routes. However, as we are dealing here with aspects of Indian culture that contribute the most, let’s explore their contribution individually, and we will let you decide which aspect has more impact.
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Let’s begin.
Core Aspects of Indian Culture That Knit a Successful Diplomatic Strategy
Yoga and Spirituality
No other cultural export has had the global reach of yoga. Recognised by the United Nations with the declaration of International Yoga Day on June 21, yoga has transcended its Indian roots to become a worldwide phenomenon. Its appeal lies in its holistic approach to health—combining physical fitness, mental well-being, and spiritual growth.
Indian spiritual traditions, including meditation and practices from Hinduism, Buddhism, and Jainism, have drawn global seekers to India for decades, from Beatles-era spiritual tourism to modern-day wellness retreats in Rishikesh and Kerala. This blend of inner peace and ancient wisdom contributes significantly to India’s image as a source of serenity and self-discovery.
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Bollywood and Indian Entertainment
India’s film industry, colloquially known as Bollywood, is another powerhouse of soft power. Producing over 1,000 films annually in multiple languages, Indian cinema reaches a massive global audience, particularly in the Middle East, Southeast Asia, Africa, and parts of Europe and North America.
With their vibrant music, colourful aesthetics, and emotionally resonant storytelling, Bollywood movies offer a window into Indian culture, values, and traditions. Moreover, the growing popularity of Indian web series on platforms like Netflix and Amazon Prime has further amplified India’s cultural visibility among global audiences.
Indian Cuisine
Food is a universal language, and Indian cuisine speaks volumes about the country’s diversity and richness. The rise of Indian chefs and food influencers on global platforms has further strengthened India’s culinary diplomacy. The popularity of plant-based Indian diets also aligns with modern health and sustainability trends, enhancing its soft power appeal.
Festivals and Cultural Celebrations
India’s cultural calendar is filled with colourful festivals that celebrate everything from changing seasons to triumphing good over evil. Diwali, Holi, Eid, Christmas, Navratri, and Pongal are just a few examples of Indian celebrations that are now observed in many countries worldwide.
These festivals, often marked by music, dance, food, and community spirit, captivate international audiences and foster a sense of global inclusivity and cultural appreciation.
Indian Diaspora
With over 30 million Indians living abroad, the Indian diaspora is crucial in spreading and sustaining the nation’s cultural influence. From hosting yoga classes and organising Indian festivals to promoting Indian music, dance, and fashion, the diaspora acts as a living bridge between India and the world. Prominent figures of Indian origin—CEOs of multinational corporations, politicians, authors, and artists—further elevate India’s global image.
Conclusion
India’s soft power is not a recent development but a centuries-old legacy of philosophy, art, and spiritual wisdom. However, in today’s interconnected world, aspects like yoga, cinema, food, festivals, and the diaspora have given India a unique cultural leverage. As global interest in wellness, diversity, and heritage grows, India’s artistic treasures are well-positioned to enhance their influence and foster deeper global ties—not through force but through fascination.