A Bachelor of Business Administration (BBA) with specializations in International Business, Data Analytics, Services Management, Startup and Innovation, and Digital Enterprise Management prepares students for the dynamic global market. Specifically,
- International Business would focus on global trade, foreign markets, and cross-border strategies.
- Data Analytics would equip students with skills to interpret business data for strategic decision-making.
- Services Management would emphasize customer experience, service operations, and quality management.
- Startup and Innovation would foster entrepreneurial thinking, helping students develop and scale new business ideas.
- Digital Enterprise Management would integrate technology with business, covering digital marketing, e-commerce, and AI-driven solutions.
This multidisciplinary BBA program provides a strong foundation in business principles while offering specialized knowledge in key emerging fields. It prepares graduates for leadership roles, equipping them with analytical, strategic, and digital skills essential for success in today’s fast-evolving business environment.Upon successful completion of the program, graduates may also choose to pursue further studies, Master of Business Administration (MBA)
Eligibility Criteria
Candidates must meet the following criteria to be eligible for the program
- The candidate should have completed 10+2 or an equivalent examination from a recognized board.
- The candidate must have achieved a minimum aggregate score of 60% (or 55% for SC/ST/PH candidates) in the 12th grade or equivalent examination.
- The candidate must take and successfully pass the Chanakya University Pravesha Pareeksha (CUPP) entrance examination.
Chanakya's Edge
- Deep knowledge in commerce and management concepts
- Options to study minors in other domains (e.g., biosciences, entrepreneurship etc.)
- Industrial visits aligned with courses
Programme Highlights
- Focus on Indian Knowledge Systems (IKS)
- Hands-on project-based learning
- SEVA (Social/ Rural Immersion)
- Business leaders as faculty
- Strong emphasis on business ethics
- Internships
Programme Structure
BBA PROGRAMME STRUCTURE | |||
Semester – 1 | Semester – 2 | ||
Course Name | Credits | Course Name | Credits |
English – I | 4 | English – II | 4 |
Indian Language – I | 4 | Indian Language – II | 4 |
Spreadsheet For Business Decisions | 2 | Financial Management | 3 |
Accounting for Managers | 3 | Business Economics | 3 |
Principles of Management and Organizational Behavior | 3 | Marketing Management | 3 |
Business Communication | 1 | Communications in the Digital Age | 1 |
Total | 17 | Total | 18 |
Semester – 3 | Semester – 4 | ||
Course Name | Credits | Course Name | Credits |
Basket – India Orientation / Life Skills | 4 | Basket – India Orientation / Life Skills | 4 |
Basket – Life Skills | 4 | Basket – India Orientation / Life Skills | 4 |
Operations Management | 3 | Business Research Methods | 2 |
Management of Human Resources | 3 | Major (International Business): Global Business Environment | 3 |
Organization Study(S/U) | Major (International Business): International Human Resource Management | 4 | |
Major (International Business): Innovation and Design thinking | 4 | Major (Digital Business and Analytics): Fundamentals of Business Analytics | 4 |
Major (Digital Business and Analytics): Innovation and Design thinking | 4 | Major (Digital Business and Analytics): Customer Relationship Management | 3 |
Major (Marketing): Innovation and Design thinking | 4 | Major (Marketing): Consumer Behaviour | 4 |
Major (Finance): Innovation and Design thinking | 4 | Major (Marketing): Customer Relationship Management | 3 |
Minor-1 | 4 | Major (Finance): Financial Markets, Institutions and Services | 3 |
Major (Finance): Corporate Finance | 4 | ||
Minor – 2 | 4 | ||
Total | 22 | Total | 21 |
Semester – 5 | Semester – 6 | ||
Course Name | Credits | Course Name | Credits |
Basket – India Orientation / Life Skills | 4 | Strategic Management | 3 |
Emerging Technologies in Business Decisions | 2 | Major (International Business): Managing Cultural Diversity | 3 |
Internship (4 weeks) | 2 | Major (International Business)- International Financial Management | 4 |
Major (International Business): International Trade and Documentation | 4 | Major (Digital Business and Analytics): Big Data Mining and Warehousing | 4 |
Major (International Business): International Supply Chain and Logistics | 4 | Major (Digital Business and Analytics): User Experience and User Interface Design | 3 |
Major (Digital Business and Analytics): Predictive Analytics | 4 | Major (Marketing)-Retail Management | 3 |
Major (Digital Business and Analytics): Prescriptive Analytics | 4 | Major (Marketing): Integrated Marketing | 4 |
Major (Marketing): Product Strategy and Brand Management | 4 | Major (Finance): Risk Management and Derivatives | 3 |
Major (Marketing): Sales and Distribution Management | 4 | Major (Finance): International Financial Management | 4 |
Major (Finance): Indian Taxation System | 4 | Minor – 5 | 4 |
Major (Finance): Investment Analysis and Portfolio Management | 4 | Minor – 6 | 4 |
Minor – 3 | 4 | ||
Minor – 4 | 4 | ||
Total | 24 | Total | 18 |
Semester – 7 | Semester – 8 | ||
Course Name | Credits | Course Name | Credits |
Basket – India Orientation / Life Skills | 4 | Basket – India Orientation / Life Skills | 4 |
Basket – India Orientation / Life Skills | 4 | Internship/ Capstone | 4 |
Business Ethics & Sustainability | 3 | Legal Aspects of Business | 3 |
Major (International Business): International Marketing | 4 | Corporate Governance and Corporate Social Responsibility | 2 |
Major (International Business): Advanced Research methods | 4 | ||
Major (Digital Business and Analytics): Advanced Research methods | 4 | ||
Major (Digital Business and Analytics): Cyber Security and Data Privacy | 4 | ||
Major (Marketing): Advanced Research methods | 4 | ||
Major (Marketing): International Marketing | 4 | ||
Major (Finance): Mergers, Acquisitions and Corporate Restructuring | 4 | ||
Major (Finance): Advanced Research methods | 4 | ||
Minor – 7 | 4 | ||
Minor – 8 | 4 | ||
Total | 27 | Total | 13 |
Total Credits – 160 | |||
Opportunities
A BBA with specializations in International Business, Data Analytics, Services Management, Start-up and Innovation, and Digital Enterprise Management opens diverse career opportunities across industries.
Career Aspects
- International Business: Global trade specialist, export-import manager, international marketing executive, or business development manager in multinational corporations.
- Data Analytics: Business analyst, data consultant, market research analyst, or financial analyst in data-driven industries.
- Services Management: Operations manager, customer experience strategist, hospitality manager, or service quality consultant.
- Start-up and Innovation: Entrepreneur, start-up consultant, venture capital associate, or innovation strategist in emerging businesses.
- Digital Enterprise Management: Digital marketing manager, e-commerce strategist, IT business analyst, or digital transformation consultant.
Graduates can work in corporate firms, startups, consulting agencies, or government sectors, or even launch their own ventures. The program equips students with analytical, strategic, and technological skills to thrive in modern business environments.
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