Based on the foundational work of Daniel Kahneman and Amos Tversky, behavioural economics examines how psychological factors influence economic decision-making. It integrates insights from human psychology to influence policy-making and shape better social outcomes.
Do you want to know how? Do you want to learn behavioural economics and become better decision makers for a sustainable society in future?
A BA Hons course in economics from new age purpose-driven universities like Chanakya University can equip you with thorough knowledge and understanding of behavioural economics. You can use this academic and hands-on knowledge to shape better decisions for society through think tanks, NGOs, government bodies, and corporate-funded CSR initiatives.
Let’s commence the passage by understanding behavioural economics in the context of its impact on social decision-making.
Behavioural Economics: A Brief Understanding of What It Stands For
Behavioural economics diverges from classical theory by emphasising how framing, present bias, loss aversion, and heuristics influence decisions. Rather than assuming utility-maximising, fully informed individuals, this field examines predictable cognitive patterns—such as procrastination or conformity—and uses them to design solutions. These subtle policy tools steer choices without restricting freedom.
As part of the BA Economics syllabus at Chanakya University, students explore both foundational economic theory and behavioural insights. Core subjects include;
- Microeconomics
- Macro‑economics
- Game theory
- Identity economics
- Behavioural economics
The programme is taught by industry-experienced and highly qualified faculty in behavioural and economic policy, including Dr Swaraj Kumar Dey and Ms Greeshma KA.
Designing Socio-Economic Policies with Behavioural Insights
Policy design using behavioural economics often relies on:
Choice Architecture
Defaults and opt-outs matter. Automatic enrolment in pension plans boosts savings, while opt-out options encourage participation.
Social Norms and Feedback
Informing citizens about peer compliance (e.g. energy use or tax filing) changes behaviour.
Framing and Incentives
Presenting options in loss-averse or time-discount-aware formats enhances decision-making.
Chanakya University’s ba economics syllabus exposes students to a wider BA Hons meaning through case studies of Indian public policies—using behavioural cues in sanitation campaigns, or employing reminders in financial inclusion drives—helping them evaluate real-world interventions through empirical and ethical lenses.
Interdisciplinary Nature of BA Hons Courses at Chanakya University
Policy design shaped by behavioural economics benefits from a cross-cutting study. At Chanakya University, students studying the Bachelor of Arts in Economics can simultaneously engage with BA Hons Political Science and BA International Relations, connecting how behavioural insights influence governance, electoral behaviour, global cooperation, and institutional design.
This multi‑ and trans-disciplinary approach reflects why Chanakya University is considered among the best private universities in India, offering BA Hons courses aligned with NEP 2020, and staffed by faculty versed in behavioural science and policy research.
How Behavioural Economics Expands Career Horizons for Students of BA Economics?
The ba economics scope is broad. Graduates with a thorough knowledge of behavioural economics and policy design can pursue:
- Public policy and behavioural consulting roles in government agencies or think tanks
- Roles in NGOs, UN‐affiliated institutions, or financial inclusion programs
- Roles in research institutions designing evidence‑based policy frameworks
- Academic pursuits with an MA or PhD in behavioural economics, public policy, or related social sciences
Conclusion
Behavioural economics and policy design work together to help professionals make better decisions for society by understanding how people truly think and act. This approach makes policies more practical, human-centred, and impactful in areas such as health, finance, and the environment.
Chanakya University supports this through its future-focused BA Economics program that offers a well-designed syllabus, interdisciplinary learning, and wisdom from ancient roots. If you are curious about how to create real change and want to explore the scope of BA Economics or what BA Hons means, CU offers both purpose and opportunity.
Explore Chanakya University and apply for admission 2025 now for a flourishing career in economics.