Minor in

Enterprise Management

Convener

Sowmya G S
sowmya.gs@chanakyauniversity.edu.in

32
Credits

About the Minor :

The Minor in Enterprise Management gives students a strong foundation in managing modern enterprises. This interdisciplinary program enhances managerial skills through a series of courses spread across multiple semesters. Designed for students who want a competitive edge, it blends core business functions with a forward-looking approach. The program builds essential skills in leadership, market analysis, and digital adaptability, making it ideal for aspiring entrepreneurs and future managers who aim to drive innovation and create value in today’s dynamic business landscape.

  • Business Analyst (Entry Level)
    Assist in analyzing operations, improving processes, and supporting strategy formulation
  • Management Trainee / Graduate Management Program Associate
    Rotational programs across departments such as marketing, HR, finance, or operations in large firms.
  • Operations Coordinator
    Oversee routine business processes, supply chain flows, and vendor management.
  • Sales and Distribution Executive
    Manage territories, dealer relationships, and revenue targets in FMCG, pharma, or durables.
  • Client Relationship Executive
    Handle B2B/B2C interactions, ensuring service delivery and customer satisfaction.
  • Assistant Business Manager in SMEs
    Manage multiple roles across finance, HR, and inventory for growing small enterprises.
  • Franchise Manager / Franchise Operations Associate
    Oversee compliance, branding, and revenue for retail or service franchises.
  • Enterprise Development Associate (Govt/NGO sector)
    Support local entrepreneurship programs, especially in rural or emerging markets.
  • Marketing Executive / Brand Assistant
    Develop and execute marketing campaigns, social media strategies, and promotional events.
  • HR & Talent Acquisition Associate
    Assist in recruitment, onboarding, and employee engagement in fast-growing enterprises.
  • Financial Operations Analyst
    Monitor budgets, vendor payments, and prepare business MIS for managers.
  • E-commerce Business Associate
    Manage online marketplaces, logistics partners, and digital customer service.
  • Digital Project Coordinator (for Startups & Agencies)
    Track project timelines, resources, and communication between technical and business teams.
  • Enterprise SaaS Sales Executive
    Support B2B sales for tech products like CRMs, ERPs, and accounting tools.
Sl. NoCourse NameCreditSemester
1People Management4Semester III
2Marketing Management4Semester IV
3Operations Management4Semester V
4Marketing Research4Semester V
5Consumer Behaviour4Semester VI
6Managing in a Digital Economy4Semester VI
7International Business4Semester VII
8Strategic Management4Semester VII

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