Advertising and Marketing Management
School
Program
The Minor in Advertising and Marketing Management is an interdisciplinary programme that offers students from various academic backgrounds the opportunity to explore the exciting world of advertising and marketing. This 32-credit minor is designed to provide students with a comprehensive understanding of the principles and practices of advertising and marketing, preparing them for a wide range of career paths in this dynamic industry.
One of the key strengths of this minor is its interdisciplinary approach, which allows students from diverse fields such as management, arts, social sciences, sciences, and engineering to come together and learn from each other’s perspectives. Students from management and business programs can gain a deeper understanding of the creative aspects of advertising and marketing, while those from arts and design programmes can develop their skills in the strategic and business sides of the industry. Meanwhile, students from social sciences and sciences can apply their knowledge of human behaviour and data analysis to the field of advertising and marketing.
Through this minor, students will gain a solid foundation in the principles of advertising and marketing, including market research, consumer behaviour, brand management, and campaign development. They can explore specialized topics such as digital marketing, social media marketing, and international marketing.