This minor provides undergraduate students with a solid foundation in modern marketing and brand communication. It combines strategic marketing principles with practical applications in advertising, public relations, retail, and digital media. Emphasizing consumer insights and brand storytelling, the program prepares students to create effective campaigns, manage brand equity, and navigate the constantly evolving landscape of social media and integrated marketing communications. This minor is ideal for students aspiring to careers in marketing, media, brand management, or digital strategy.
Marketing Coordinator
Advertising Account Executive
Brand Manager
Digital Marketing Specialist
Market Research Analyst
Creative Director
Product Manager
In addition to these career paths, the skills and knowledge gained through this minor can also be applied to a wide range of industries and roles, including non-profit organizations, government agencies, and entrepreneurial ventures.
Sl. No
Course Name
Credit
Semester
1
Principles and Practice of Marketing / Strategic Marketing
4
Semester III
2
Marketing Research
4
Semester VI
3
Sales, Distribution and Retailing Management
4
Semester V
4
Product and Brand Management
4
Semester V
5
Advertising
4
Semester IV
6
Public Relations
4
Semester VI
7
Social Media
4
Semester VII
8
Integrated Marketing Communication
4
Semester VII
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