Advertising and Marketing Management

School
Program

The Minor in Advertising and Marketing Management is an interdisciplinary programme that offers students from various academic backgrounds the opportunity to explore the exciting world of advertising and marketing. This 32-credit minor is designed to provide students with a comprehensive understanding of the principles and practices of advertising and marketing, preparing them for a wide range of career paths in this dynamic industry.

One of the key strengths of this minor is its interdisciplinary approach, which allows students from diverse fields such as management, arts, social sciences, sciences, and engineering to come together and learn from each other’s perspectives. Students from management and business programs can gain a deeper understanding of the creative aspects of advertising and marketing, while those from arts and design programmes can develop their skills in the strategic and business sides of the industry. Meanwhile, students from social sciences and sciences can apply their knowledge of human behaviour and data analysis to the field of advertising and marketing.

Through this minor, students will gain a solid foundation in the principles of advertising and marketing, including market research, consumer behaviour, brand management, and campaign development. They can explore specialized topics such as digital marketing, social media marketing, and international marketing.

CourseCreditsSuggested Semester 
Principles and Practices of Marketing (PoM)43
Marketing Research (MR)43
Product and Brand Management (PBM)44
Advertising44
Sales, Distribution and Retailing Management (SDRM)45
Public Relations45
Social Media Content Creation and Analytics 46
Integrated Marketing Communication (Project/Capstone)46

The career paths for students who complete the Minor in Advertising and Marketing Management are diverse and exciting. For example:

Why choose the Minor

  • Management and business students may pursue careers in marketing management, brand management, or advertising account management.
  • Arts and design students may pursue careers in creative direction, copywriting, or art direction.
  • Social sciences students may pursue careers in market research, consumer insights, or public relations.
  • Science and engineering students may pursue careers in data analytics, marketing science, or product development.

Some potential career paths for students in Advertising and Marketing Management include:

  • Marketing Coordinator
  • Advertising Account Executive
  • Brand Manager
  • Digital Marketing Specialist
  • Market Research Analyst
  • Creative Director
  • Product Manager

In addition to these career paths, the skills and knowledge gained through this minor can also be applied to a wide range of industries and roles, including non-profit organizations, government agencies, and entrepreneurial ventures.

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