A Bachelor of Business Administration (BBA) with specializations in International Business, Data Analytics, Services Management, Startup and Innovation, and Digital Enterprise Management prepares students for the dynamic global market. Specifically,
- International Business would focus on global trade, foreign markets, and cross-border strategies.
- Data Analytics would equip students with skills to interpret business data for strategic decision-making.
- Services Management would emphasize customer experience, service operations, and quality management.
- Startup and Innovation would foster entrepreneurial thinking, helping students develop and scale new business ideas.
- Digital Enterprise Management would integrate technology with business, covering digital marketing, e-commerce, and AI-driven solutions.
This multidisciplinary BBA program provides a strong foundation in business principles while offering specialized knowledge in key emerging fields. It prepares graduates for leadership roles, equipping them with analytical, strategic, and digital skills essential for success in today’s fast-evolving business environment.Upon successful completion of the program, graduates may also choose to pursue further studies, Master of Business Administration (MBA)
Eligibility Criteria
Candidates must meet the following criteria to be eligible for the program
- The candidate should have completed 10+2 or an equivalent examination from a recognized board.
- The candidate must have achieved a minimum aggregate score of 50% (or 45% for SC/ST/PH candidates) in the 10+2 or equivalent examination.
- The candidate must take and successfully pass the Chanakya University Pravesha Pareeksha (CUPP) entrance examination.
Chanakya Edge
- Deep knowledge in commerce and management concepts
- Options to study minors in other domains (e.g., biosciences, entrepreneurship etc.)
- Industrial visits aligned with courses
Programme Highlights
- Focus on Indian Knowledge Systems (IKS)
- Hands-on project-based learning
- SEVA (Social/ Rural Immersion)
- Business leaders as faculty
- Strong emphasis on business ethics
- Internships
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